Director / Producer: Becca Summers
Cinematgrapher / Sound / Editor: Devin Allred
Production Company: V6 Media
Client: Vernal Innovation Hub
Duration: circa 4 min.
Soles & Suds
Business Pitch Winner
Creative Brief
Vernal's Innovation Hub hosts a business pitch competition called Rise and Thrive. Winners receive thousands of dollars to help their new business.
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They asked for a short video about the winner's journey. We filmed their process of pitching and starting their business. This was the first year hosting a student division.
Director's Note
Teenagers are one of the key customer demographics for this shoe company. We worked to make a high-energy video that speaks to their clientele.
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For the interview, I envisioned filming the business owner in front of a colorful shoe wall. The location owner was super flexible and let us design a custom shoe wall background just for the shoot.
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Starting a new business is tough! It was important to me to include some of the struggles and hard work this young owner put into his business.