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Director / Producer: Becca Summers 
Cinematgrapher / Sound / Editor: Devin Allred

Production Company: V6 Media
Client: Vernal Innovation Hub

Duration: circa 4 min.

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Soles & Suds

Business Pitch Winner 

Creative Brief

Vernal's Innovation Hub hosts a business pitch competition called Rise and Thrive. Winners receive thousands of dollars to help their new business. 

They asked for a short video about the winner's journey. We filmed their process of pitching and starting their business. This was the first year hosting a student division.

Director's Note

Teenagers are one of the key customer demographics for this shoe company. We worked to make a high-energy video that speaks to their clientele. 

For the interview, I envisioned filming the business owner in front of a colorful shoe wall. The location owner was super flexible and let us design a custom shoe wall background just for the shoot. 

Starting a new business is tough! It was important to me to include some of the struggles and hard work this young owner put into his business. 

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